Giving Back - Tree of Life

Our “Givingback to nature” campaign is a tribute to mother earth – it’s time to giveback to nature, one of our eternal sources of inspiration. The iconic Tree ofLife collection has become a big part of our identity during the past two decades,and is the key element in this new sustainable campaign.

For every sold item from our Tree of Life collection we will plant a tree in collaboration with a Danish non-profit organization. All trees are planted in the Hatin province close to our own factory in North Vietnam.

We plant trees to reduce CO2 in the atmosphere, but this project does not only have environmental benefits. Planting trees also provides socio-economic benefits for the local farmers, as they get to harvest and sell the trees when they have soaked up all possible CO2 from the atmosphere. When a tree is harvested, a new one will be planted, ensuring that there will always grow a tree for every sold piece of jewelry.